I don’t normally make New Year’s resolutions, but this year, I made an exception. My personal goals for the year are to to focus on simplicity and listening to my intuition. This works in business life as well, and it’s not a huge leap to see how.
There are millions of tools available to help grow, maintain and organize your small business – CRMs, finance software, newsletter programs…It’s a long list. How do you know what will truly help you? While there are a variety of useful tools out there, some will actually make your life harder and cost you money, because they are designed to be much more complex than what a sole proprietor needs. Simplification: does this app, feature, program, gizmo make your business life easier or harder? Does it save time, or does it waste it? My father and I owned a consulting business for a number of years, and I was often dragging him, kicking and screaming towards new technology, but I learned something from working with him. Sometimes, the latest and greatest is not what you need; sometimes simpler is better. This is why I track my business expenses on an Excel spreadsheet instead of with QuickBooks (or whatever the kids are using these days.)
Do you ever get a sense about a particular project – a bad feeling? Oftentimes, we ignore those feelings and jump in anyway, because we are programmed to ignore what we can’t immediately explain. Sometimes, when your gut feeling tells you not to accept that client or that you don’t have the bandwidth for a new project, you need to listen. One of the beauties of working for yourself is you can choose what and whom you work with. Exercise that right and try to get past your people-pleasing tendencies. Don’t be a “yes” person; if a client asks you to do something that’s outside of your expertise – something that deviates from the intent of your business – don’t do it simply as an effort not to disappoint them. People you want to work with will respect you for setting clear boundaries. And, you can develop a referral list. A lot of people ask me about social media marketing. I am a content writer, but I know a good social media consultant, and I refer people to her. That way, everyone wins. I don’t have to post to Facebook for people, my friend gets business, my clients gets what they need, and it comes back to me in the form of referrals she sends me for people who need content.
Simplicity and Intuition – they are two aspects of life that are hard to find under all of the information, advice and products we are exposed to, but if you trust your intuition and search out the simplest answers to your problems, business or otherwise, everything is a lot less daunting.