Bang for Your Buck: Where to Put Your Marketing Dollars
I can’t believe I’m writing a post about advertising. Historically, this is not my area of expertise. But I’ve learned a lot helping the local...
Category: Small Business Marketing
Two Tools For Your Small Business: Simplicity and Intuition
I don’t normally make New Year’s resolutions, but this year, I made an exception. My personal goals for the year are to to focus on simplicity and l...
Do It Again: How to Cope With That Task You Hate
I have never liked calling people on the phone. Save a couple of teenage years when the receiver was permanently affixed to my ear, I’ve always avoided ph...
7 Common Capitalization Mistakes in Business Writing
“Capitalization and punctuation.” How many times did English teachers write that on our papers? We still haven’t learned. Most adults remembe...
Writing for Business: More Isn’t Always Better
“Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.” I read these words in Stephen King&#...
How to Write a Business Blog
So, you set up a beautiful, fully-functional website for your business. Now, how do you get people to visit it? One of the best ways to drive traffic to your si...