Business Advice You Probably Shouldn’t Take

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image credit: nicoletaionescu

 

UPDATE: Since I first posted this, I did decide to merge my business blog with my personal blog. Since I consider the business of uncomfortable emotions part of my business, it made sense.

When I first started a personal blog back in 2008, I was nervous about putting my most private thoughts and feelings out there on the internet for anyone to read. However, I quickly discovered that, guess what? NO ONE READ MY BLOG. I was equal parts dismayed and relieved.

Years and several blog iterations later, I was waiting on the corner for my kids to get out of school when another mom I barely knew said, “I read your blog. It was really great.” I froze. This random woman now knew some really personal things about me, and I felt VERY uncomfortable.

Since that day, I’ve made peace with putting my life out there. My goal was to acknowledge the emotional struggles we all have — the ones we sweep under the rug so we can pretend everything’s hunky dory — and help people feel relief in the knowledge they’re not alone. Now, when people tell me they read my personal blog, Riding the Wave, and tell me it struck a chord in them, I’m pleased.

But how does THAT blog mesh with this business-related one? Both are under my name; I even have them linked together. Anyone I do business with can click on over there and peer into the chaotic chasm of my brain. “Uncomfortable” doesn’t do it justice.

I could discontinue my personal blog or write it under a pseudonym. I could at the very least un-link it from this one or quit splashing it all over social media. But in the name of authenticity, I just can’t do it, even if it’s a terrible business decision. Sure, there’s a place for business and a place for emotional messiness; that’s why I have two different blogs. But the emotional messiness is real, and I’m not going to force it to live in the closet. It’s exhausting trying to keep it in there; the closet’s just not big enough.

You don’t have to empty the contents of your brain onto the page the way I do in my personal blog, but maybe you can let your guard down concerning work a little. And maybe we can all strive to make it feel safer to do that than it does now — not make it the death of your respectability. We can be good at our jobs, we can be focused, efficient hard workers, AND we can have some mess in the background that roams around the house instead of keeping to the unseen storage spaces. It’s not weakness; it’s normal.

Working for Yourself (Esteem)

Rejected_Stamp_shutterstock_65298541_260Freelancing is hard. I got a rejection email yesterday, for a project I thought I was perfect for. I was surprised and disappointed. It caused me to question myself, my career choice, my direction, my abilities. A bit of imposter syndrome snuck in. I don’t have a degree in journalism; I don’t have an MFA; I didn’t write for the school newspaper. Maybe I’m just a hack.

It’s easy to become insecure when something you truly want and think you’re good at doesn’t work out for you, especially if you get no feedback as to why. It’s even more likely you’ll question your worth if you’re taking an unconventional path.  You read what other people in your field are doing, what official qualifications or experiences they have, and you contrast yourself against them. You don’t have what they have, and that breeds self doubt.

Of course you don’t have what they have, but if you are pursuing you passion, don’t let doubt creep into your brain. If it is your calling and you are committed, you DO have something to offer – likely something unique that springs from your own path to where you are now. There’s a reason you love this thing – photography, graphic design, real estate – and it’s probably not because you suck at it. And, if you love it, you breathe it. You read professional journals, talk to others in your field, go to seminars; you are constantly learning and growing. It doesn’t matter if you don’t have a PhD in underwater basket weaving. Grab your snorkel and raffia and dive in! (unless you’re a surgeon, in which case, we all kind of want you to have gone to school)

In your quest for knowledge in your chosen field, you may…no, you will come across experts that give you six tips on how to be successful in the biz or the “one habit every successful person has.” That does not mean you have to do it that way. Read up, by all means, but not all advice applies to you. Take what you can use, leave the rest. Above all, be true to yourself. If going to every godamnned networking meeting within fifty miles of your house makes you want to vomit, don’t do it. Find another way that suits you. We all have to do things we’d rather not from time to time, in order to be successful, but we still need to be ourselves.

It takes bravery and a thick skin to freelance or run your own business. It takes the kind of person who can get knocked to the ground repeatedly and get back up and move forward again, even if it makes said person kind of feel like shit. You don’t have to have a positive attitude all the time. You don’t have to pretend that rejection doesn’t hurt or cause you to question your abilities. You just have to keep moving forward. Keep fighting the good fight and stay open to opportunity. Something good will happen, and it may or may not be what you expect.

If you’re an unconventional aspiring writer (or aspiring anything) check out Jeff Sommers blog, The Unconventional Writer.

Building Your Business…or Not

I originally posted this on my personal site, but it’s actually more of a business post on gaining a little perspective. This is not about working harder, but taking a step back.

IMG_2515When my children were babies and toddlers, people would often tell me, “Cherish these years. They go by too fast.” But, there were many times when I thought they couldn’t go by fast enough. From the day they were each born, I loved my kids unconditionally and with an intensity that overwhelmed me, as if my heart would explode with the hugeness of that love. But, I also struggled.

Not getting enough sleep was hard. Failing at breast feeding was devastating. Not having time to myself and being constantly “on” for my children, the first of whom never did nap regularly, was something I wrestled with constantly. I was, at times, bored with staring at an infant who’d yet to even make eye contact with me, bored with playing  trains for the eleventh hour, bored and defeated by the unimaginable loads of laundry small children produce. Ironically, in addition to needing more alone time, I also craved adult company, as evidenced by my constant chattering at Jason when he got home from work.

There were good times, though. There was the time I watched Jack run and laugh carefree through the wildflowers in the park and wished he’d stay that uninhibited forever. There was the first time he planted a big, wet, sloppy kiss on my cheek. There was toddler Gage, dressed in only a diaper, dancing to techno music in his bouncy way and the thrill of watching each of them take their first, unassisted steps. I’m smiling now, with the memory of these milestone events, but I am relieved children don’t stay toddlers forever.

Now Jack is nine and Gage is six. Time has started to speed up, as they both spend a good portion of their days away at school and then, afterwards, often at their friends’ houses. I promised myself when they were young, I would not tell people with babies to cherish the moment; enough people tell them that. My message to them is this: it is hard when they are little, but it gets easier.

As my kids have gotten more self-sufficient, and it’s no longer necessary for me to follow them around, making sure they don’t maim themselves on sharp corners or walk into traffic, it’s been easier to lose myself in my writing. They go off and play, and I have the time and energy to plot advances for my freelance business. This is good for me, but I have to be mindful not to swing too far the other way – get so caught up in work that I miss the kids’ ever-dwindling childhood. Jack only has two years left before we hit the dreaded middle school years, and I want to invest my time and energy into fostering a close relationship with both of them, so they’ll come to me when they need help. This is why, despite my overachieving, perfectionist brain, I have decided to be okay with taking freelance work as it comes, and not intentionally growing the business like I could. There will be time to grow business later, but I don’t get a second chance at being present for my kids in their formative years. If I got hit by a bus tomorrow, would I regret not building a business? Maybe a little, but knowing the tradeoff was being there for Jack and Gage, my first, foremost and most important responsibility, I have no doubts my priorities are in the right place. And that makes every decision, business or otherwise, so much simpler.

How to Write a Business Blog

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Photo by Le Buzz on Unsplash

So, you set up a beautiful, fully-functional website for your business. Now, how do you get people to visit it? One of the best ways to drive traffic to your site is with free, valuable content that can be linked to on social media. That’s right – start a blog. Here are some tips for making your business blog successful:

Pick a Simple, Relevant Topic

There’s no need to go into grand detail on the technical aspects of your business. Address questions people commonly ask you, or overview-type topics. Imagine you’re talking to a curious friend who doesn’t know anything about your area of expertise. Seasonal topics also get a lot of attention; focus on the holidays, spring cleaning, or New Year’s resolutions.

Keep It Short

In the case of content blogs for businesses, less is more. Just be sure you’ve explained yourself enough to actually add value. Around 500 words is a good length.

Use List Format

Readers attend more to well-organized information. If your topic lends itself to list format, use it. Or, consider separating paragraphs into sections with bold headings.

Be Informal

A casual tone will connect more with your audience. Avoid overuse of technical words specific to your industry and explain any you do use. Again, imagine how you would explain it to a friend, verbally. Just leave out all the “ya’ know’s”  and “um’s.”

Proofread and Edit

It’s helpful to write one day and proofread a day or two later. Even better, ask someone else to correct it for you; they are more likely to see your errors and can tell you if something isn’t clear. Editing is mostly about cutting out extraneous words and phrases and eliminating inadvertent, long-winded rants. You can also download Grammarly or Ginger for automatic editing. They have both free and paid versions. Just be sure you still have a human proofread; the programs aren’t perfect.

Include a Graphic

Even if your post doesn’t lend itself to them, a picture gets people’s attention when it shows up in the thumbnail image on social media. Pick something at least loosely related to your topic, and if the photo isn’t your own, be sure to give proper credit in the caption. Wikimedia Commons and Unsplash are useful resources for free stock photos, and they provide the photo credit as well.

Avoid Shameless Plugs

This isn’t a hard, fast rule; I’ve been known to insert my own shameless plug from time to time. Blog posts, though, should be mostly educational information related to your field. Stay away from making entire posts into advertisements. An occasional link back to your main page at the end of a post, however, is useful and tasteful.

Post Regularly

This can be the hardest part — coming up with material every week. But if you want to stay in front of your target market, post at least once a week and share it on social media. Be sure to add a “follow” button to your blog, so those interested can receive a notification every time you post.

If you are consistently in front of your target audience, offering valuable information and advice, when they find themselves in need of services, they’ll call you. Don’t have time to keep up with a blog? Send me a message. I can help.

Why I Write

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The other day, someone asked me what I was qualified to write about. I thought and came up with a very long list. Sure, I have my favorites, but, because I’ve had various careers and  come from a long line of do-it-yourselfers, I have a colorful array of experience upon which to draw.  I have…changed the oil in cars, shingled a roof, taught elementary school, read plumbing plans, done presentations, built websites, made hand cream, studied gardening, used social media marketing, done taxes, changed spark plugs, made play dough, taught fitness classes,  bought and sold houses and potty trained over 30 children. I even know a little about fashion and finances.

This is part of what makes me such a good freelance writer. Business owners don’t want blog posts full of technical jargon your average person has no desire to wade through. They want articles written with the general public in mind. So the fact that I have a base knowledge of a lot of things and I’m a good researcher, means I can craft a piece that educates on a level that interests the average person. I have the advantage of having a little pro-knowledge while maintaining the perspective of the consumer.

The last piece to the puzzle is my writing talent. All that knowledge, perspective and research is no good if I can’t communicate it effectively, efficiently and eloquently. I’m naturally good at it, and I continuously study and practice to improve.

The bottom line, though, is this: I love it. I love writing, and I love doing it with purpose. When I craft a piece for a business, I don’t just take the facts and put them on the page. I look for glimpses of personality. What’s important to this business owner? How does she see herself? What’s his demeanor? That’s the really fun part – putting personality on the page and bringing it to life.